AAF Memphis,

I wanted to personally encourage you to enter your best work in the 2025 AAF Memphis American Advertising Awards competition.

This time of year, I always flash back to my days as a student at Memphis State and how I entered the American Advertising Awards Student division for an ad I had created for a local business as part of my Advertising Strategies class. I had high hopes for my work and had already planned out what I would wear to accept my Best of Show Award!

Fast forward to the Awards Gala where I never heard my name called. I was crushed. But that experience inspired me, and it helped shape my desire and drive to
do even better.

One of the top strategic missions of the American Advertising Awards is to recognize and reward the creative spirit of excellence at all levels in the art of advertising.

This year, we are especially proud to announce our first-ever National Competition Chair – BBDO Worldwide Chief Creative Officer Chris Beresford-Hill – underscoring our commitment to honor the spirit of creative excellence within our industry and the prestige that comes with winning an ADDY award.

I know there’s great advertising being done right here in my hometown, and I want to see it get recognized through the three-tiered proven process that we have established at The American Advertising Federation.

I don’t know who will win Best of Show in February – but I’ll be there to cheer them on, and I hope you will be too.

See you there!